Xbox Wants to Build a Mobile Store to Rival Google and Apple
Summary Xboxis aiming to expand its presence in the mobile games market by releasing its own digital storefront on smartphones. These plans follow Xbox’s acquisition of Activision Blizzard, a deal that is a key part of the company’s strategy asit competes with PlayStation. Acquiring Activision Blizzard has been significant for Xbox, as the mammoth publisher’s console and PC offerings include franchises likeCall of Duty,World of Warcraft, andOverwatch. However, Activision Blizzard’s mobile titles are perhaps even more significant, with exceptionally profitable games likeCandy Crush,Hearthstone, andCall of Duty Mobilefalling under the company’s banner....