A newDiablo 4promo will give lucky players a chance to grind the game all day while Blizzard covers their chores. This is just one of the interesting marketing strategies that’s come out to promoteDiablo 4, includinga partnership with KFC to offer early beta codes.Diablo 4is the much-anticipated fourth game in theDiablofranchise featuring Lilith, daughter of the Lord of Hatred Mephisto, as the main antagonist. While it’s set to fully launch on June 6th, the game is currently out in early access beta. Many players seem to be enjoying the game so far, but have also experienced frustrating bugs, with onecausing theirDiablo 4characters to get deletedcompletely.RELATED:Diablo 4 Beta Players Criticize ‘Easy-Mode’ Sorcerer ClassNonetheless, developer Blizzard has found unique ways to hype upDiablo 4through unexpected partnerships. The latest one is with American home services website Thumbtack to coincide withDiablo 4’s open beta weekend. According toDiablo’s official Twitter page, Blizzard will be giving away over $20,000 in Thumbtack services to help players residing in the US with their “Earthly duties” while they’re busy gaming. The promotional video also shows a hooded man from the game doing random chores around the house. Interested players only need to reply with their to-do lists from March 20, 12pm ET to March 23, 12pm ET for a chance to win.
So far, many players have sent in lists of tasks they needed help with to theDiabloTwitter page, which include cleaning, taking care of their kids, and doing the groceries. There are also funny requests, like remodeling an entire home and throwing away KFC Double Down wrappers they “used for Lilith’s summoning ritual.” One also compared spring-cleaning toDiablo’s Challenge Riftsbecause of how tiring it can be.
Despite having a rocky first impression,Diablo 4still seems to have a steady player base who are already grinding to get good items and weapons. Although there may still be some issues with the early access beta, likeDiablo 4’s UI, Blizzard still has time to fix and fine tune them before the game’s June launch.
Many players are also expecting a lot withDiablo 4after the less-than-ideal experience withDiablo Immortal’s microtransactions. It’s also almost 11 years sinceDiablo 3came out, and many longtime fans might be raring to see how the story will progress further, especially with Lilith now tormenting the human world.
Diablo 4releases June 6 on PC, PS4, PS5, Xbox One, and Xbox Series X/S.
MORE:Diablo 4’s Open World is Caught Between a Rock and a Hard Place
