It looks like all futureStar Warsgames will now fall under the banner of newly established Lucasfilm Games. The mainStar Warswebsite reveals that Lucasfilm Games, with the support of multiple studios from the industry, is the new identity for all future entries.
Lucasfilms is no stranger to gaming, and its excursions into the medium have led to some of the most popular and memorableStar Warsexperiences. Back in May 2013, Electronic Arts acquired the exclusive rights to makeStar Warsgames, unifying the brand. Since then, entries to the franchise have come out slowly and with varying degrees of quality and reception.
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Now, all future gaming titles in theStar Warsuniversewill fall under Lucasfilm Games. As part of the announcement, the group has also shown off two social media channels for fans to keep up with the latest news. Players can stay in the loop @LucasfilmGames either via Twitter or Facebook. In addition, there is a new logo for Lucasfilm Games viewers can see in the special sizzle reel below.
To hype up fans, the sizzle reel goes through all the most recentStar Warsgames that have come out. Included are highlights likeStar Wars Jedi: Fallen Orderandflight simulatorStar Wars: Squadronsto the infamousStar Wars Battlefront 2. The eclectic catalogue also has clips of MMOs,Star Wars: Galaxy of HeroesandStar Wars: The Old Republic. Even unrelated series in today’s industry likeFortnite,The Sims 4, andMinecrafthave connections to theStar Warsbrand. The series' umbrella is growing larger all the time, and Lucasfilm Games will now be the hub for all titles.
Since theStar Warsfranchise came under Disney control, it has had some difficulty finding an identity. Everything from the main movies, games, and spin-offs have dealt with various levels of reception.Star Wars Battlefront 2saw particularly harsh response on launch, but withchanges managed to restore some ground. However, that is hopefully now changing with Lucasfilm Games becoming the main brand identity. While the studios developing games will be different, having a unified brand should keep future games of a certain quality.
Of course, at this point Lucasfilm Games is merely just a logo and a name. It still remains to be seen if future entries likeLEGO Star Wars: The Skywalker Sagawill succeedin restoring positivity. Fortunately, games likeJedi: Fallen OrderandSquadronsreleased to generally good reception. Therefore, even with some cynical feelings felt, there may still be some hope forStar Warsin the gaming industry.
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